Air Jordan 4 'KAWS' - Cool Grey, Premium Suede, Crown Jewel Aura: Where to Buy
The Air Jordan 4 "KAWS" is one of the biggest sneaker releases of all time. These kicks are one of the most unique AJ4 models that you will see. Limited availability and high demand prices make them a grail, but if you want to bite that financial bullet, I wouldn't blame you in this situation because they are as cold as it gets.
| Detail | Info |
|---|---|
Shoe | KAWS x Air Jordan 4 Retro "Cool Grey" |
Style Code | 930155-003 |
Colorway | Cool Grey/White |
Release Date | March 31, 2017 |
Retail Price | $350 |
Resale (New) | $1,943 on GOAT |
Resale Range | $775–$2,882 on StockX (12-month) |
Availability | GOAT, StockX, Sotheby's, Consignment Boutiques |
Where Can You Buy the Air Jordan 4 'KAWS' Cool Grey Right Now?
GOAT and StockX side by side - the $775–$3,369 range across platforms means comparison shopping is essential on a shoe this expensive. No retail option exists, and with a price spread this wide, what one platform shows on your size versus the other can be a difference of hundreds of dollars.
Use the style code 930155-003 to lock onto accurate listings before you start comparing. Sotheby's and consignment boutiques are also worth adding to the search, particularly for deadstock pairs at premium luxury pricing. On a shoe where the low end of the market still clears $775 and the high end approaches $3,000, knowing your size and doing the research before you commit is the only strategy that makes sense.
What Makes the Air Jordan 4 'KAWS' Cool Grey Stand Out?
The all-suede construction is the whole conversation - replacing every panel of an AJ4 with premium grey suede instead of leather and plastic is a material decision that completely transforms the silhouette. Tinker Hatfield's original AJ4 was built on leather and molded plastic. The KAWS version covers every surface - upper, wings, midsole, eyelets - in buttery grey suede, and the result is a shoe that doesn't look or feel like any other Jordan 4 ever made.
The details underneath that material choice are what push it into art territory. Tonal embossed KAWS Companion hands across the upper, "XX" over "AIR" on the heel tab fusing KAWS' signature with Nike's trademark, and a glow-in-the-dark outsole with Companion hands visible beneath the clear rubber. The March 31, 2017 release had police shutting down the London raffle due to crowd fears, and Jordan Brand's Senior Director of Special Projects called it "the biggest sneaker release ever." The shoe earned that description.
Should You Buy the Air Jordan 4 'KAWS' Cool Grey on Resale?
Yes - a shoe Jordan Brand's own senior director called "the biggest sneaker release ever" trading at $1,943 new on GOAT is worth buying for any serious collector. A $350 retail shoe appreciating 455% in under a decade, with a 12-month StockX range that hasn't dipped below $775, is a market telling you exactly what this collaboration means.
The KAWS 4 proved that non-athletes could leave a permanent mark on Jordan Brand's legacy, and the resale market has never forgotten that. For collectors who want a piece of that moment, the Cool Grey is the definitive version - the first release, the one that caused chaos in London, and the one that set the standard for every artist-Jordan collab that followed.
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This story was originally published May 4, 2026 at 11:59 AM.