Stellantis plans new models for Chrysler, Dodge, Jeep, Ram

Stellantis NV CEO Antonio Filosa on Thursday morning was unveiling a new five-year, nearly $70 billion business turnaround plan for the struggling transatlantic automaker that will channel a bulk of its brand and product resources to four of the company's 14 nameplates: Jeep, Ram, Peugeot and Fiat.

Filosa and other executives were detailing the new strategic plan called FaSTLAne 2030 to investors at a gathering in Auburn Hills. Early details said that beyond the company's new focus on the four core global brands - which Stellantis explained have "the greatest scale and the highest potential for profitability" - another key area of investment would be on the automaker's commercial vehicle segment, Pro One.

The updated strategy said the Chrysler, Dodge, Citroen, Opel and Alfa Romeo brands will continue on, but as regional players. It wasn't immediately clear in which countries those brands would be confined. Additional European-focused nameplates DS and Lancia will now be managed by Citroen and Fiat as "specialty brands," and Maserati will continue on as a "pure luxury" brand.

Plan calls for investments, cost cuts

In all, Stellantis executives said about $42 billion in investments over the next five years would be focused on brands and products, with about $28 billion on platforms, powertrains and technology, including artificial intelligence.

The refreshed strategy also includes increased partnerships with Chinese automakers and others, some of which were already announced in recent days. They include an agreement with Jaguar Land Rover to work together on U.S. vehicle development, a European partnership with Chinese automaker Dongfeng, and deepening ties with existing Chinese partner Leapmotor in Europe. Executives made clear that Leapmotor is critical to the company's future growth in multiple sales regions, including in Europe, South America and the Asia Pacific area.

The new strategic plan claims nearly $7 billion in annual cost cuts, and says that Stellantis will reach positive cash flow by 2027. In its largest North American region, the company is targeting 25% revenue growth as it launches 11 new vehicles in the next five years. It also pledges seven new vehicles under $40,000, and two under $30,000, as the company seeks to address affordability concerns.

New products coming for U.S. brands

Stellantis plans to bring a small pickup to North America in 2028, said Davide Mele, who oversees product planning for Stellantis. The automaker's truck brand, Ram, has already laid out a plan to bring back its midsize truck model, Dakota. Currently the automaker only sells full-size pickups in the U.S., but it wants to compete with other truck makers in other segments. Ford Motor Co., notably, has found success selling its small pickup, the Maverick, the last few years.

The new compact Ram pickup will be based on the Rampage model, which is already sold in South America. And Tim Kuniskis, Ram CEO and chief of North American brands, confirmed that Ram's first full-size SUV, to be named the Ramcharger, is also coming. The company has previously said that SUV would arrive for 2028 and be built at the Warren Truck Assembly Plant.

For the Chrysler brand, three new crossovers are planned by 2030, with all of them positioned below the Pacifica minivan. Kuniskis said two of the three models will start below $30,000. The models will be named Airflow, Arrow and Arrow Cross.

At Dodge, the refresh of the three-row Durango SUV is confirmed to be on the way. And the brand will bring to market what Kuniskis describes as a midsize, affordable performance vehicle: "The gateway into the Brotherhood of Muscle."

He acknowledged the Hornet was a mistake, and said this new model will improve on it. "Think of it as the next generation of Hornet, but the way we should have done it the first time," Kuniskis said.

Jeep plans to bring a gas-powered version of the Recon, which is launching first as an EV in the coming months.

By 2030, Jeep will also launch the next-generation compact Compass, and once again refresh both the Grand Cherokee and the Grand Wagoneer. It also plans to redesign both the off-roading-focused Wrangler SUV and Gladiator pickup. Kuniskis did not provide specifics on timing.

Among the four American brands, models starting under $40,000 will grow from two to nine in the next four years.

Plan aims to 'refresh' North American lineup

"By 2030 we will fully refresh our North America showroom," Filosa said, with 11 all-new products, and 12 refreshes.

Investors and other stakeholders have been eager to hear more details about how Stellantis can rebuild its profitability and sales over the five years. The automaker's New York-listed shares are down by more than a third this year, hit especially hard by massive costs associated with unwinding its electric vehicle investments.

The automaker already, earlier this week, notably announced new Ram "muscle trucks" that executives hope can boost that brand's American sales turnaround.

Copyright 2026 Tribune Content Agency. All Rights Reserved.

This story was originally published May 21, 2026 at 8:41 AM.