Business

New Panera opens to surge of Tri-City fans. Some camped in line overnight

Key Takeaways
Key Takeaways

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  • Panera's Kennewick debut drew over 100 guests seeking free meal vouchers.
  • Early arrivals camped overnight, vying for vouchers good through 2026.
  • The new Canal Drive location joins Panera's first Tri-Cities spot from 2017.

In June, when Hunter Gerard claimed the first spot in line for the grand opening of Chick-fil-A, his great-grandmother issued a challenge.

If the Kennewick teen could be first at Chick-fil-A, he could be first when Panera Bread opened this week, and he could claim a free meal voucher for her in the process.

So at 8 p.m. Wednesday – with 10 hours to go before the new restaurant opened – Hunter, 14, together with Colman, 7, his mom and another family member grabbed a spot by the front door.

Shortly before 6 a.m. Thursday, the Gerards were on alert as staff opened the doors, posted balloon bouquets outside and greeted them and about 100 other people in line hoping to score one of 100 vouchers for one meal a month for the next year.

Hunter and his family may have come on a mission, but they’re big fans of the bakery cafe chain.

“When we travel, we always have to get chocolate croissants,” said his grandmother, Cindy Wade. She said her mom, 93, is a fan and wanted the free meal deal, but couldn’t come out on her own.

Wade relieved the children’s mom during the overnight vigil.

Cindy Wade of Kennewick is the first customer to make a purchase in the newly opened Kennewick Panera Bread restaurant.
Cindy Wade of Kennewick is the first customer to make a purchase in the newly opened Kennewick Panera Bread restaurant. Bob Brawdy bbrawdy@tricityherald.com

Panera Bread’s new location, 6821 W. Canal Drive, takes up half of the former Old Country Buffet building, which was extensively rebuilt for it and a future neighbor.

The promise of meal vouchers drew a lively crowd on a warm summer night.

Levi Ringo and Devin Gamez of Pasco claimed the No. 2 spot, with their infant daughter, Violet, 7 months, at about 8:30 p.m. He spent the night holding their place while mom and baby slept in the car.

“We love Panera,” Levi explained as Violet smiled contentedly in the early morning sun.

Nearby, four teens came equipped with a table, chairs, playing cards and poker chips for an all-night card game.

Teen friends Brooklyn Garrison, Beckett Mitchell,  Grason Mitchell and Darrius Myers, from left, play poker while waiting in line early Thursday morning for the new Panera Bread restaurant in Kennewick to open its door.
Teen friends Brooklyn Garrison, Beckett Mitchell, Grason Mitchell and Darrius Myers, from left, play poker while waiting in line early Thursday morning for the new Panera Bread restaurant in Kennewick to open its door. Bob Brawdy bbrawdy@tricityherald.com

“We’re teenagers. We figure if there’s an opportunity to have an experience, we should do it,” said Beckett Mitchell of Kennewick. Dealer Grason Mitchell was visiting from Florida, while Darrius Myers and Brooklyn Garrison rounded out the foursome.

The Canal Street restaurant is the first Kennewick location for St. Louis-based Panera. It entered the Tri-Cities in 2017 when it opened in the Queensgate area, where a similar crowd lined up to be the first customers at the time.

Panera sells made-to-order sandwiches, soups, salads, coffees and baked goods.

A line of customers stretches through the parking lot and wraps around the building waiting for the new Panera Bread restaurant in Kennewick to open its doors early Thursday morning in Kennewick.
A line of customers stretches through the parking lot and wraps around the building waiting for the new Panera Bread restaurant in Kennewick to open its doors early Thursday morning in Kennewick. Bob Brawdy bbrawdy@tricityherald.com
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Wendy Culverwell
Tri-City Herald
Reporter Wendy Culverwell writes about growth, development and business for the Tri-City Herald. She has worked for daily and weekly publications in Washington and Oregon. She earned a degree in English and economics from the University of Puget Sound. Support my work with a digital subscription
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