How Eli "Medium Boy" Steria Built a Career Around Motocross, Content Creation, and Consistency

Most people know Eli Steria as "Medium Boy."

The nickname started years ago when Steria was a kid filming motocross videos under the banner "Little Boy Films." After a growth spurt made the name less accurate, friends jokingly upgraded him to Medium Boy. The name stuck.

What also stuck was his willingness to work for what he wanted.

At 12 years old, Steria wanted a dirt bike. His parents thought motocross was too dangerous and too expensive, so buying one wasn't an option. Instead of giving up, he found another way.

He started raising chickens.

"I had about a hundred chickens and sold eggs," Steria says. "I saved all the money and bought my first dirt bike."

That first bike, a Honda CRF50, launched a passion that would eventually become far more than a hobby.

While many young riders dreamed of becoming professional racers, Steria found his place behind the camera. Since his parents wouldn't allow him to race competitively, he began filming friends riding and creating action sports edits complete with music, transitions, and highlights.

What started as a creative outlet slowly evolved into a career path.

As social media platforms grew, Steria recognized an opportunity. Instead of only filming others, he could become part of the story himself.

"It was a slow grind," he says. "The first few years I didn't see much return. Once I got my first sponsorship and got some free products, I realized there was a possibility to actually monetize this."

Today, Steria exists in a lane that combines athlete, filmmaker, creator, and entrepreneur. His content spans motocross, action sports, travel, humor, and lifestyle, allowing him to connect with an audience that follows both the riding and the personality behind it.

One of the opportunities he's most excited about came through the World Supercross Championship. Last year, Steria was brought in to help interview riders competing on the global stage, giving him a chance to expand beyond content creation and step into a media role.

"It pushed me outside my comfort zone," he says. "I had relationships with a lot of these riders already, but now I had to put a microphone in front of them and ask questions. It was something new for me."

He's currently exploring additional opportunities with the organization while continuing to build his portfolio and grow his personal brand.

Away from the camera, Steria trains nearly every day. While motocross is often viewed as a hobby by outsiders, he understands the importance of preparation for such a demanding sport.

"A lot of people don't realize how physical motocross really is," he says. "The pros are racing over thirty minutes at a time at maximum intensity. It's incredibly demanding."

To prepare, Steria focuses on conditioning and heart rate based training that mimics what happens on the bike.

"When I'm in the gym, I try to recreate the demands of motocross," he says. "I do a lot of cardio intensive workouts and monitor my heart rate to stay in those higher zones."

Strength training also remains a staple of his routine.

"Heavier lifting keeps me strong and looking good," he says with a laugh.

For aspiring creators, Steria's advice is simple.

Stay consistent.

Keep creating.

Find something you genuinely enjoy and document the process.

"Anyone can become a content creator," he says. "If you're consistent and creative, you can build something around what you love."

For someone who purchased his first motorcycle with money earned selling eggs, that's advice worth listening to.

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This story was originally published June 9, 2026 at 12:37 PM.