Fans Are Sprinting to Buc-ee’s for This $20 Cooler!
With summer just around the corner, Buc-ee’s continues to drop fabulous seasonal items! One new find shoppers are racing to buy? A soft cooler bag! The $20 item is making waves for its snappy leopard print design, but it’s just as useful as it is stylish. Ready to join other Buc-ee’s fans in the cooler craze? Keep reading for everything you need to know about how to snag the new Buc-ee’s item and enjoy good vibes all summer long.
What is the viral Buc-ee’s cooler?
Coolers are a summertime must-have for toting your drinks and snacks on the go, but quality ones can easily cost $50 or more! That’s why savvy shoppers are thrilled that Buc-ee’s is selling this soft insulated bag for just $19.99.
It holds 24 cans of your favorite beverage, but you could also use it for picnic foods. The insulated interior means anything you bring will stay nice and chilled no matter the temperature outside.
But what makes this find so unique is the design. It comes both in a playful leopard print with a pink trim and a creative chalkboard-style print with a summer theme. Since the Buc-ee’s logo is front and center, it’s perfect for loyal fans to showcase their love of the popular gas station.
Why shoppers are obsessed with the Buc-ee’s cooler bag
Buc-ee’s shoppers of all ages love searching for new items that have hit the shelves, and this soft cooler has been no exception! Several customers have posted videos on social media teasing the seasonal find for other Buc-ee’s fans—and the response has overwhelmingly been positive.
“I may try my luck tomorrow!” one TikTok user commented. “It’s such a cute color combo.”
Other shoppers were not quite as lucky and expressed their concern that they may have missed out on their chance to score the new Buc-ee’s cooler. “I regret not getting this and the matching tumbler,” someone replied to a video posted in March.
If you love the summer item just as much as these shoppers, learn more about how to buy one below!
How to get the insulated Buc-ee’s cooler
Ready to get your hands on the fun cooler? If you live near Buc-ee’s, you should be able to find some still in stock near you.
To help your search, check out this shopping tip from a TikTok user: “They were out by the entrance in that little foyer area, where the folding chairs are usually at.”
Keep your eyes out for the matching leopard print tumblers, as well! They have been a popular springtime purchase for many customers.
Are you a Buc-ee’s fan who can’t shop in person? Here’s some good news: You can still buy the cooler on the website TrueTexasMerch.com. Though it’s a bit more expensive at $37.95, the online retailer does offer shipping right to your house.
Don’t wait too late to grab the cooler on your next Buc-ee’s trip; this playful bag is sure to go quick!
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This story was originally published May 19, 2026 at 11:24 AM.