New Report Shows Global Fitness Equipment Market Is Just Getting Started

The rise in fitness culture is showing no signs of slowing down, with a recent report predicting that the equipment market in particular will hit over $18 billion in 2033.

This market is made up primarily of home buyers, with 60% of sales coming from in-home equipment like treadmills, ellipticals, and other cardio equipment. Falling next in line are weight sets and cable machines.

Obviously, this started during the pandemic, when visiting the gym was not an option. Fitness enthusiasts had to invest in equipment for their home to stay in shape. This is also when companies like Peloton really took off.

What's interesting, and even surprising to some, is that the growth is expected to continue. You would think that once everything opened up again, people returned to gyms, group classes, and boutique fitness studios, leaving their treadmills to collect dust and hang clothes on.

While many people certainly went back to their gyms, it also appears that the majority of people stuck with their in-home habits too. Another thing that could be responsible for this growing market is the emergence of new health technologies. Examples include equipment that tracks your biometrics in real time, AI coaching, and virtual classes.

Beyond technology, broader cultural and economic forces are also at play. Rising incomes in developing nations like India, Brazil, and Indonesia are bringing fitness equipment within reach of first-time buyers who simply couldn't afford it a decade ago. Meanwhile, governments around the world are increasingly framing physical activity as a public health priority. So changes are happening globally, not just in the U.S. and Europe.

You can't call fitness a trend anymore; it's here to stay and is a part of many people's daily lives. If you have an eye for investing, perhaps these developing health technologies are worth exploring. The data suggests that this market is only going to get bigger.

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This story was originally published April 30, 2026 at 11:16 AM.