Woman Writes Book-Internet in Shock at What Husband's Best Friend Does Next
An author has gone viral after revealing the unexpected way her husband's best friend supported her new book-sparking widespread admiration online.
In the post, which has garnered more than 121,000 upvotes on Threads, Kitch wrote that her husband's best friend had quietly updated his Hinge dating profile to promote her book.
“My husband's best friend has changed all of his hinge profile responses to promoting my book. This is the boots on the ground marketing I could only dream about,” she wrote.
The screenshot shared in the post shows his Hinge prompt reading: “I want someone who…supports my best friend's wife and pre‑orders her book ‘The Forest Bleeds' by Rachel Kitch.”
View on Threads
Kitch later added context in the same thread, identifying the man behind the profile: “the man behind the hinge profile: this is jake, he's 34, lives in idaho, a homeowner, AND financially stable!!!! he builds things and cooks and LOVES his dogs,” she wrote, alongside an image of Jake posing with his two dogs.
Kitch is the author of The Forest Bleeds, an upcoming speculative horror novel slated for publication in October 2026, which she has been promoting online.
According to its synopsis, the book follows Saige Chambers, an anxious arcane bioengineering student and blood witch whose academic trip takes a dark turn when she and her fellow doctoral candidates are trapped in a remote Appalachian mansion.
The group is forced to confront the mansion's owner, who demands they fix a supernatural injury-or face deadly consequences-while tensions rise, relationships shift, and people begin to disappear.
Threads users were quick to react, with many expressing disbelief at the gesture and praising Jake for his support.
“A MAN did that? Unprompted?!?!,” one user wrote.
“Is the best friend…single?” author Alison Stine asked.
Another user, Emma, joked, “Imagine the future goodreads review ‘this guy on hinge recommended me this book and he and it did not disappoint!'”
Others dubbed Jake a “green flag,” with Thea Claire writing, “We love Jake. Jake is a green flag.”
“This is precious. I hope he gets all the swipes for this,” Beck commented, while another user added, “Good LORD, this is adorable. I hope he finds what he's looking for on Hinge and lives happily ever after!”
Some framed the moment as a broader lesson in public support for women's work. “Fellas, it's really that simple. Act like you LIKE the women in your life!” wrote Heather.
“Man a guy who is supportive of his best friend's wife should not be single!” added Kerri.
“He's gonna get so many dates from this. We love a girls girl,” Kayt wrote.
The thread even inspired reflections on former relationships. “The way I would die if my ex‑husband put ‘supports my ex‑wife and pre‑orders her book,'” one user wrote-prompting Lauren to reply, “Honestly, he probably would. He's a champ.”
Newsweek reached out to Rachel Kitch for comment via Instagram. We could not verify the details of the case.
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This story was originally published April 21, 2026 at 9:11 AM.