Marriott's Vast Hotel Network Offers Exclusive World Cup Benefits
The FIFA World Cup is coming to North America for the first time this year and Marriott International is leveraging its vast portfolio of hotel properties to give game attendees special experiences across the U.S., Mexico and Canada.
“Fueled by the excitement surrounding the biggest FIFA World Cup in history, we're introducing our most expansive Moments release yet – more than 600 experiences thoughtfully designed to meet the surge in demand we're seeing from our members," Marriott's Chief Customer Officer Peggy Roe told Newsweek.
"What sets us apart is our ability to pair exclusive access with the full power of our portfolio, seamlessly connecting world-class stays, loyalty benefits, and curated experiences into one integrated journey."
The curated experiences are in partnership with credit card giant Visa.
The companies have partnered to put over 600 offerings out to members on the via the Marriott Bonvoy Moments platform. Offerings include fixed‑price experiences, auctions, and nearly 100 1‑Point Drops. The drops roll out every Friday through early May when the transition to daily drops that are unlocked on a first-come, first-served basis.
There are also drawings for can't-buy experiences like a the Sleepover Suite experience that includes an overnight stay inside New York New Jersey Stadium the night before the World Cup final game. That experience sees a suite at the stadium transformed into the ultimate overnight fan zone.
"From tickets to every match to once-in-a-lifetime opportunities like the Sleepover Suite, our focus is on bringing our members closer to the game and to each other in the process," Roe said.
The World Cup isn't just happening in the New York metropolitan area. Games will also be played in stadiums across the U.S. in the Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, Philadelphia, San Francisco and Seattle areas. Mexico welcomes games in Guadalajara, Mexico City and Monterrey. World Cup trophy contenders will also take to the pitch in Toronto and Vancouver.
Local Marriott properties in those areas will host hotel-led activations and experiences throughout the tournament.
According to the Financial Times, citing data from Lighthouse Intelligence, room rates for game days in some cities have fallen by as much as 30 percent from their peak earlier this year. Experts have linked the softening of the market for hotel rooms to anti-U.S. sentiment, travel complications caused by Trump administration policies and adverse economic conditions.
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This story was originally published April 18, 2026 at 10:10 AM.