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Goldendoodle Influencer Steals the Spotlight at Coachella-And It's Easy to See Why

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If you thought Coachella was all about the music, outfits and (human) celebrity sightings, think again. This year, one very fluffy influencer completely stole the spotlight.

Brodie, the wildly popular Goldendoodle behind @BrodieThatDood, showed up to Coachella with his dad, Cliff Brush Jr., and quickly became the main event. With millions of followers across TikTok, Instagram and YouTube, Brodie is one of the most recognizable pups around-and his Coachella experience proved it.

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Brodie and His Dad Explore the Festival Grounds

https://www.youtube.com/shorts/-i36UyLqoCI

In a YouTube Short by @BrodieThatDood, the pair is seen making their way around the festival grounds. It didn't take long for people to start recognizing him. Festival-goers lit up with excitement, rushing over to say hi, snap photos and, of course, give him plenty of pets. It felt less like they were spotting a dog and more like they were running into a full-blown celebrity.

Related: Influencer Takes Her 4 Dachshunds to the Dog Park and the Results Are Hilarious

Embracing the Coachella Experience

Throughout the video, Brodie seemed to really be embracing the Coachella spirit.

In one clip, Cliff holds him up while dancing, as a group of women in full festival attire gather around them dancing. In another, a woman French braids Brodie's long, golden fur into a festival-ready hairstyle.

There's also a clip of Brodie doing what dogs do best-getting the zoomies and sprinting across the field, his fluffy coat flowing as he runs.

And because his comfort comes first, Cliff even puts doggie earmuffs on him at one point to help protect his ears from the loud music.

VIP Treatment, Naturally

Of course, no influencer experience would be complete without a little VIP access.

Brodie is later seen lounging on white couches in a VIP area, taking in the scene with a big smile on his face.

Throughout it all, one thing is clear: Brodie was absolutely loving the attention. From nonstop pets to excited fans, he soaked up every second of the experience.

The Real Star of Coachella

While there may have been big-name performers and plenty of human influencers and celebs walking the grounds, Brodie managed to stand out in a way that felt effortless. And it's not hard to see why. Brodie is absolutely adorable and has a happy-go-lucky, "everyone's invited" personality that draws people in.

Safe to say, Coachella had a clear fan favorite this year.

Related: Five Below's Whimsical $7 Find Brings Iconic Animal Fun to Summer Pool Parties

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This story was originally published April 16, 2026 at 4:55 AM.

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