Blue Bunny Announces Major Changes to 2 of Its Most Popular Ice Cream Treats

Blue Bunny is making some noticeable and welcome changes to its most fan-favorite products.

The beloved ice cream brand, owned by Wells Enterprises, Inc., announced updated recipes for two of its most popular treats - Blue Bunny Soft and Blue Bunny Mini Swirls.

Going forward, the products will no longer include high fructose corn syrup, with the company opting to use colors and flavors from natural sources.

Blue Bunny Soft, which debuted in 2023 as a freezer-friendly take on soft serve, is still relatively new. Mini Swirls, on the other hand, have been around for years, offering bite-sized cone treats that are perfect for a quick snack.

"With over 90 years of expertise making frozen treats, Blue Bunny continues to evolve alongside today's families," said Andrew Mondzelewski, Brand Marketing Sr. Director at Blue Bunny, in a press release.

He promised that the "reformulations represent the next phase of our portfolio strategy: updating trusted favorites while maintaining the taste, quality, and sense of fun that are a part of our heritage."

The reformulation will update the products without messing with what people like most about them-their taste.

Changes will start rolling out in 2026, right around peak ice cream season, with more updates expected into 2027, as the brand continues reworking its lineup, prioritizing a "long-term approach" to making its frozen treats better than ever before.

Blue Bunny isn't alone in this shift, as many other brands and retailers have made similar promises to rethink ingredients when it comes to artificial colors, flavors, and sweeteners.

Parade previously reported that discount grocer Aldi announced it would remove an additional 44 artificial preservatives, colors, flavors and sweeteners from its store-brand products, despite already boasting a cleaner Simply Nature line.

Earlier this year, Target announced it was making an "industry-leading move" as one of the first national retailers to carry only cereals made without certified synthetic colors.

Many candy brands are also reformulating their products, including Skittles.

Copyright 2026 The Arena Group, Inc. All Rights Reserved

This story was originally published June 10, 2026 at 10:48 AM.