Blue Bunny Releases New First-of-its-Kind Board Game Perfect for Ice Cream Fans

For decades, Blue Bunny has remained the go-to brand for millions of shoppers interested in a rich, decadent cup (or cone) of high-quality ice cream.

While the company will always remain known for its versatile ice cream selections, Blue Bunny recently shared a look at brand-new at an unexpected new product – a major first for the company in and of itself!

According to a new press release shared with us over email, Blue Bunny will soon begin offering a playable board game to coincide with the debut of their brand-new mascot, Blu.

The new board game, dubbed Blu's Sundae Surprise, officially arrives in limited quantities on May 1. Customers interested in playing the game can reserve their copy via BlueBunnyBoardGame.com.

A family-friendly board game ideal for players of all ages, Blu's Sundae Surprise is designed for players 6 and up that offers a "sundae-building, laugh-out-loud game experience."

"It's designed to invite families to press pause, get back to basics, and foster connection," Blue Bunny said of the new game.

To play, all fans need to do is unfold the board and sit down with an empty bowl in front of them. Completing various challenges while hopping around the game's settings, once players spot Blu, the game officially begins!

As the game progresses, players can add various toppings to their individual sundae, all the while sharing various stories with their closest friends and family members.

"Every move adds a new layer to a totally unique Blue Bunny sundae experience, making every spontaneous game night a little different while still being delicious," the brand said of Sundae Surprise's gaming experience.

If that weren't already exciting enough, Blue Bunny also revealed that each copy of the game sold in eligible states will come with a complimentary coupon for related sundae supplies. Additionally, the brand will be hosting a free giveaway contest where the first 1,935 contestants who enter a picture of their Family Game Night will receive a reward for further Blue Bunny products. To enter, visit BlueBunny.com/family-game-night.

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This story was originally published April 28, 2026 at 12:46 PM.