If You're at F1 Miami This Weekend, Psycho Bunny Has a Pixel Art Game for You

The Formula 1 Crypto.com Miami Grand Prix is running May 1 through 3 at the Miami International Autodrome, and if you're on the grounds this weekend, here's something worth adding to your itinerary: Psycho Bunny built a game you can play at their booth. It's called PB Rush, it was made by a developer known as The Pixel Artist, and you won't find it anywhere else. Just show up, download it at the booth or at one of their Miami stores, and play it on the grounds.

That's the pitch, and honestly, it's a pretty good one for a race weekend. Between sessions, there's a lot of downtime. PB Rush gives you something to do with it that isn't just refreshing the live timing app for the fifteenth time.

Where to Find PB Rush at F1 Miami

Psycho Bunny's activation is centered at the Hard Rock Beach Club inside the Miami Grand Prix venue, where the brand is also outfitting staff and running on-site giveaways throughout the weekend. PB Rush is accessible via the app at the booth itself. If you're not making it into the Hard Rock Beach Club area, the game is also available at Psycho Bunny's Miami retail locations running race-themed pop-ups this weekend: Aventura, Brickell, and Dadeland.

The game is a one-of-a-kind build commissioned specifically for this activation. The Pixel Artist was tapped by Psycho Bunny to create it, and beyond the pixel art style and the F1 tie-in, gameplay details are slim for now. Consider it a discovery situation: you find out what it is when you play it.

Why Psycho Bunny Is at F1 Miami in the First Place

This is Psycho Bunny's second year as an official Event Supporter of the Miami Grand Prix. The brand has been leaning hard into F1 as a cultural home for a couple of years now, and the scope keeps expanding.

This year, they added PB Rush to a weekend that already includes a limited edition T-shirt designed in collaboration with illustrator Davy Augusto, and the return of Will Buxton as their international motorsports ambassador for the third consecutive year. Buxton is a legit F1 journalist and broadcaster, not a lifestyle ambassador with a vague connection to the sport, so the partnership carries some actual credibility in the paddock.

The move toward commissioning a game fits the way F1's audience has shifted. The sport picked up a massive wave of new fans over the past few years, many of them younger and more tuned into gaming and digital culture than the traditional F1 demographic. The storylines heading into Miami are already drawing attention from people who might not have been watching three years ago.

Brands that are paying attention to that shift are trying to meet those fans where they live, and for a lot of them, that means games, and endemic brands like Psycho Bunny are also now employing video games to reach a wider audience.

The Race Weekend Schedule if You're Heading Out

For reference: Free Practice 1 runs Friday from 12:00 to 13:30 local time (extended to 90 minutes this weekend, per an FIA regulation update), Sprint Qualifying follows at 16:30 Friday, the Sprint itself is Saturday at 12:00, Qualifying at 16:00 Saturday, and the main race goes green Sunday at 16:00. There is plenty of time between sessions for a game you've never heard of at a fashion brand's booth. So why not go and check it out?

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This story was originally published April 28, 2026 at 1:07 PM.