Martha Stewart's Favorite Luggage Brand Just Launched Two High-Octane Colors for Spring
If you've been keeping up with Martha Stewart'stravel selfies lately, you know the lifestyle mogul doesn't just travel; she curates. Martha has been vocal about her devotion to Rimowa's aluminum trunks, which she uses to facilitate her genius packing hack: encasing clothing in dry cleaner bags and hanging them upright to ensure they remain perfectly uncreased during transit.
While her go-to brand is definitely a "save up" investment, it's always a thrill to see them break from their iconic muted minimalism-if only for our Pinterest boards. This time, the heritage manufacturer is trading silver and slate for two high-octane hues that are practically impossible to miss at baggage claim.
Related: Martha Stewart Reveals Her Chic Travel Routine-And the One Thing She Won't Pack
The Bold New Era of "Pop" Travel
Rimowa's latest drop introduces Magenta and Orange to its Essential and Groove collections. Inspired by the optimistic spirit of Pop design, these aren't your typical pastels.
- The Magenta: This deep, luminous fuchsia is designed for "playful sophistication," offering a bold alternative for those who want their luggage to double as a fashion statement.
- The Orange: Radiating an "energetic glow," this hue is perfect for the traveler who wants to spot their bag from across the terminal in seconds.
Related: Martha Stewart's Favorite Luggage Brand Just Dropped a Sleek New Vintage Carry-On
Monochromatic Mastery
Each suitcase is crafted from premium polycarbonate with a monochromatic finish, meaning the shell, handles and wheels are all expertly color-matched for a seamless look. On the inside, you'll still find the technical perks that make the brand a "Martha favorite," including the stage-free telescopic handle, the effortless Multiwheel system and the internal Flex Divider to keep your dry cleaner bags perfectly compressed.
The color story doesn't stop at the overhead bin. Rimowa has expanded the palette into its Groove leather line, including a calf-leather Cross-Body Bag in Orange and matching packing cubes to keep your interior as vibrant as the exterior.
Whether you're heading to the Amalfi Coast or just dreaming of a summer reset, these high-voltage hues are the ultimate cure for boring black luggage.
Related: Quince's Viral $275 Aluminum Carry-On Is the Ultimate Rimowa Alternative
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This story was originally published April 27, 2026 at 7:10 AM.