Crystal Light's First New Flavors in Years Are Inspired by a Viral Trend
The popular drink mix brand Crystal Light is doing its best to get customers into summer mode. The brand has developed three new drink mix flavors that were inspired by the viral "BookTok" social media trend, and they already have fans buzzing.
According to People on April 22, Crystal Light's three new powdered drink mix flavors were chosen to sync with three of the most popular book genres: thriller, romance, and fantasy.
The three new flavors, the first released by Crystal Light in about two years, include Prickly Pear Lemonade, Hibiscus Lemonade, and Passion Fruit.
People noted that according to Crystal Light, the Passion Fruit flavor "delivers an exotic, intense flavor inspired by fantasy."
The Prickly Pear Lemonade mix provides "an intriguing, unexpected twist" that is inspired by the mystery book genre. Finally, the Hibiscus Lemonade flavor was inspired by the romantic book genre. Crystal Light shares that it "pairs the light and sweet taste of hibiscus and lemonade."
Crystal Light is collaborating with influencer Brooke Averick, who is popular on TikTok, in part for her book-related content, to release these three new flavors. Averick, known on TikTok as LadyEfron, also has a podcast, The Obsessed with Brooke Averick. Her first book, Phoebe Berman's Gonna Lose It, debuts on May 26.
For those unfamiliar with "BookTok," it is a subcommunity of TikTok users who are passionate about all things books.
Many books have become viral hits thanks to recommendations from the BookTok community. As a Goodreads list indicates, popular novels such as Fourth Wing, A Court of Thorns and Roses, and The Love Hypothesis have been popular BookTok recommendations.
All three new Crystal Light BookTok-inspired drink mixes are currently available at retailers nationwide. The flavors are available for a limited time, though, so curious customers will want to scoop them up quickly.
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This story was originally published April 22, 2026 at 8:51 AM.