Arlene’s has been in business 42 years. What’s the key to the longetivity? “I would say it’s our awesome customers,” says owner Barronelle Stutzman. “We just like to custom design for people.”
Arlene’s has been in the family for decades.
It was opened in 1977 by Don Douglas and his mother, Arlene.
“But my mom bought it from Arlene,” said Stutzman. “Then I bought it from my mother. Now, my daughters are thinking about buying it from me.”
That would make it a third generation family business.
Why not? Arlene’s was selling flowers and corsages to a third generation of high school promgoers in May.
Stutzman says the younger generations don’t purchase as many flowers nowadays.
So a big part of the store’s business is sympathy service. For instance, Stutzman and her staff will talk to people and find out what a recently departed person liked to do.
“For instance, if he was a fisherman, we might put a fishing pole in the arrangement,” she said. “I’d like to think our customer service is a big key.”
One of the big joys for Stutzman and her staff is to use their creativity.
“We want to take what they have in their mind, then deliver what they want,” she said.
The idea is to be a florist for a customer from their birth through to their death.
“We don’t just want to be a florist,” Stutzman said. “We want to be your personal florist.”
1. Arlene’s Flowers and Gifts
1177 Lee Blvd., Richland
2. Lucky Flowers
6827 W. Clearwater Ave., Kennewick
3. Shelby's Floral
5211 W. Clearwater Ave., Ste. A, Kennewick