Bills WR Keon Coleman Admits to ‘Unacceptable' 2025 Performance

Keon Coleman knows Buffalo Bills fans aren’t happy with him.

He isn’t happy with how he performed through his first two NFL seasons, either.

Coleman was a healthy scratch in four games for the Bills last season, and he posted 404 yards and four touchdowns in the 13 regular-season games he played.

That is well below the expectations placed on him when the Bills selected him at the top of the second round (No. 33 overall) in the 2024 NFL Draft -shortly after Buffalo traded All-Pro receiver Stefon Diggs to Houston.

“Getting benched four games, some [expletive] like that, unacceptable,” Coleman, 23, said at the Bills’ voluntary OTA on Tuesday. “Ended off on a decent note, had a touchdown [in the playoffs], so that was - I wouldn’t even call that a confidence boost, it was just a positive to end the season on. But we lost. So, that was another negative to erase that. But, I mean, I don’t need self-motivation, though. I know what I am here to do and what I am capable of doing.”

The Bills’ 2025 campaign ended in a 33-30 overtime loss to the Denver Broncos in the AFC Divisional round. Sean McDermott, the Bills’ head coach since 2017, was fired soon thereafter, and offensive coordinator Joe Brady was promoted to replace him.

Coleman unexpectedly became an offseason talking point when Bills owner Terry Pegula offered unsolicited commentary that McDermott’s coaching staff “pushed to draft Keon,” and that general manager Brandon Beane didn’t have Coleman as “his next choice.”

On Tuesday, Coleman downplayed Pegula’s comments, but he acknowledged that the upcoming season is “make or break” for him.

Coleman was bumped down the depth chart when the Bills acquired veteran receiver DJ Moore from the Chicago Bears in a March trade. The Bills also drafted former UConn receiver Skyler Bell in the fourth round of the 2026 NFL Draft last month.

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This story was originally published May 19, 2026 at 6:44 PM.