PORTLAND – New players, new jerseys, new assistant coaches: This has been a busy couple of days for the Portland Timbers as they prepare to join Major League Soccer next season.
First the team rounded out its coaching staff, then they introduced some new players. On Thursday, they unveiled their inaugural uniforms, and the team’s first retail store will open in downtown Portland today.
As if that weren’t enough, the Timbers also started to pepper the airwaves with commercials and erect billboards around town.
Portland’s team and the Vancouver Whitecaps join the MLS for the 2011 season, which starts in March.
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The Timbers revealed their new jerseys, with sponsor Alaska Airlines, at a gala “fashion show” at Portland International Airport on Thursday.
Alaska provided a jet adorned with a Timbers’ scarf and players disembarked wearing the new kits, designed by adidas.
The uniform unveiling was streamed live on the team’s website.
The jerseys are two tones of green with white sleeves, while the away jerseys — in a nod to Portland’s Rose City nickname — are two tones of red.
The day before, the Timbers introduced several of the players they acquired in last month’s expansion draft.
The billboards, which started cropping up around town, feature fans holding logging implements.
Television ads include the chant, “No pity in the Rose City.”
Earlier in the week the Timbers announced they had appointed new assistant coaches Trevor James and Amos Magee, and goalkeeper coach Adam Smith to work under head coach John Spencer.