On Thursday, the Herald website was not particularly active - 76,384 page views - which I was actually happy with, considering most of us were pretty busy either cooking or otherwise celebrating a national holiday.
A year ago, Thanksgiving Day was a whole lot different because former Alaska Gov. (and one-time Tri-Citian) Sarah Palin came to town to spend the holiday with family and to promote her new book.
Now, regardless of how one might feel about Palin, she is a force who creates conversation on all sides of the political conversation. This was in full evidence a year ago.
Last year on Thanksgiving, Palin participated in the annual Turkey Trot. Our entire site received 152,031 page views, more than double what we received this year. Of this, 101,597 page views were Palin-related. Our gallery of Palin participating in the Turkey Trot drew 51,005 page views alone, and our gallery of her arriving in town brought in another 38,068. The Turkey Trot gallery and story drew another 51,402 the day after, when opponents made political hay of her not finishing the event to avoid the throngs waiting for her at the finish line ("She never finishes anything," was a popular rant here as well as political sites).
Sign Up and Save
Get six months of free digital access to the Tri-City Herald
Mondays typically are biggest traffic day of the week, and last Nov. 30 was no exception. Those returning to work from the long holiday weekend dived into our site to the tune of 228,240 page views. Of this total, nearly 120,000 page views were directly related to Palin's visit. Leading this was a gallery from her book signing over the weekend, which drew 74,298 page views alone.
This year, Palin didn't come to town (instead, she was promoting a new book elsewhere), but our traffic is still nearly as strong for the entire month, thanks to a lot of news - and a lot of snow.
But we won't soon forget the time Palin came over for Thanskgiving.