When I opened my paper this morning and saw Gary Wolcott's review of the latest Harry Potter, I knew it would be a fun day. And my wife, quite a fervent Potter fan, just laughed when I said Mr. Movie was dissing the movie she wants to catch this weekend.
At this moment (6:10 p.m. Friday), Mr. Movie's review of Deathly Hallows is the No. 1 story on our site with more than 3,300 page views. A big chunk of that (more than 2,000 referrals) is coming from Rotten Tomatoes, a popular movie review site. Currently, 78% of movie reviews like the new Harry Potter movie, while Mr. Movie is in the 22% minority. Not surprisingly, even more consumers (90%) give Harry the thumbs up.
To fan the flames a bit, I posted a poll on Mr. Movie's review, where we currently have more than 120 votes so far. Nearly 90% of those voting think Gary is full of it, which correlates to the number who like the movie on Rotten Tomatoes. To further fan the flames, I posted the link on Facebook, where his intellect is being ravaged some more.
And his review also has drawn more than 30 comments so far, a strong number for most stories on our site.
It's all in good fun, and Gary is a thick-skinned soul who doesn't mind putting his opinion out there. In fact, I hired Gary back in the early 1990s when I was in charge of the Herald's Friday entertainment section (then saddled with the highly original name "Calendar"). He has come a long way since those first reviews he turned in, and his blog on the Herald site is the best read every single month.
And for those who are wondering (I've been reading the comments, too): Gary isn't going to be fired, and he doesn't make a living by writing movie reviews. He does it for a small amount of money (barely enough to pay for popcorn) because he simply loves movies and is a darned good writer.