All American Red Cross blood and platelet donors who make an appointment between Thursday and Wednesday next week will receive a coupon for a pint of Ben & Jerry's Ice Cream when they check-in to donate.
The coupon, while supplies last, can be presented at any participating grocery store or participating Ben & Jerry's.
It's part of a Red Cross campaign to encourage donations in the wake of Hurricane Irene.
Appointments must be made to receive the ice cream coupon. Call 1-800-RED CROSS or visit redcrossblood.org to make an appointment.