Business

Maternity is In Bloom in Pasco

PASCO -- Mothers-to-be frustrated by a limited selection of maternity clothing in the Tri-Cities now have a new place to shop.

In Bloom is owned by two mothers who have shared the nine-month-long dilemma of having nothing to wear.

"We saw a need," Shannon Toranzo said. "Other than Motherhood Maternity in Columbia Center and Target, there isn't much else out there in the Tri-Cities."

She and her sister, Katie Sautter, both of Pasco, opened In Bloom a week ago at 6403D Burden Blvd., off Road 68.

They deliberately chose west Pasco.

"We're targeting young moms and families with young kids and new babies, and west Pasco seems to be the growing location for that demographic," Toranzo said.

Toranzo, 41, who has one daughter, and her 29-year-old sister, with two sons and a baby due any day, live that demographic.

"West Pasco, all of Pasco, is an emerging area of young families, and we felt this was the place to be," she said.

Toranzo said a lot of the maternity clothes they carry also accommodate nursing mothers so can be worn beyond pregnancy. While they specialize in clothes for moms and babies/toddlers up to size four, Toranzo and Sautter also stock bedding and decor, strollers, car seats and nursing products.

As they brainstormed a list of merchandise to stock, the two asked friends what they most wanted, and couldn't find, and did a survey on Facebook.

"We asked, 'What can't you get? What would you love to have either before or after you've had your baby?' One of the women wrote, 'I buy nursing bras on the internet and usually end up sending them back.' They need a place where they can try them on," Toranzo said.

Moms also wanted products for carrying babies, such as Moby Wraps, and Melissa & Doug, a line of educational and stimulating toys for infants and toddlers.

"Our goal is to carry things that aren't readily available in the Tri-Cities, things women are buying off the internet," Toranzo said.

They also carry Mid-Columbia handmade maternity and baby clothing and products, including shoes, burp cloths, onesies, crocheted baby hats and nursing covers, even cloth diapers.

"These have cute prints on the outside with all the absorbency of cloth you need on the inside," Toranzo said. "We're always looking for people who have neat, unique things for moms and babies."

They women also plan to make the store available for classes on topics such as breastfeeding, Lamaze and natural childbirth.

"We have plenty of room -- the store is 3,000 square feet. During the day we have an area where children can sit and watch TV, with toys and an activity table. We could easily convert that into a workshop area," Toranzo said.

Store hours are from 10 a.m. to 6 p.m., Tuesday through Friday, and from 10 a.m. to 4 p.m., Saturday. The phone number is 545-4641.

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