Pasco soon will get its own Wingstop restaurant.
The franchise owners who started a Wingstop in Richland on Gage Boulevard last year plan to open a new store in a soon-to-be constructed strip mall at Burden Boulevard and Convention Center Drive.
The Pasco store, which will open sometime this summer, will help Wingstop reach out to Hispanicconsumers, said Dave Tuthill,co-owner of the restaurant. Hispanics and blacks are two major customer demographics for Wingstop, he said.
Wingstop is a Texas-based chain that offers fresh chicken wings cooked in nine flavors with a variety of side dishes.
The new restaurant will have 2,000 square feet of space and be bigger than the one in Richland, Tuthill said. "We hope to generate more traffic."
The strip mall also will have a Dutch Bros. Coffee store and a brewery, he said, adding construction is to start within a few weeks.
Tuthill said plans always have been to open a second Wingstopin the Tri-Cities. "Things have been good," he said.
Since the Richland restaurant opened in June, it has built up a steady clientele of regulars and casual diners, he said. Core customers are men and women, ages 18 through the mid-40s, but "we also get a lot of elderly people because we are close to a number of retirement homes."
Tuthill said he'll hire about 20 employees initially at the Pasco Wingstop, which will have a characteristic aviation-related decor. He hopes to get some aviation-themed World War II pictures with links to Tri-City residents if he can find them.
-- Pratik Joshi: 582-1541; email@example.com; Business Beat blog at www.tricityherald.com.