McCurley Integrity Dealerships of the Tri-Cities continues to grow while thinking of new ways to please its customers.
The business bought property off Road 100 in Pasco last year to move its Subaru dealership. President Mason McCurley said it will break ground soon and open the new store in the first quarter of 2016. That will allow it to remodel and expand the Mazda dealership that now shares space with Subaru in the Pasco Autoplex.
McCurley is always thinking of ways to make the dealership a place customers want to go to, rather than somewhere they have to go to get their car serviced, he said. The latest idea is a dog park at the new Subaru location to allow customers to spend time with their pets.
“Anytime we build a new store or remodel a store, we look at what our customers want,” McCurley said. “We wanted to have a place where dogs can come to run and play in a safe location while someone is getting an oil change.”
Other dealerships feature fresh muffins, cookies or yogurt for customers.
McCurley’s father, Bill, started the dealerships in 1981. The family also has a Chevrolet and Cadillac dealership in the Autoplex, Honda in Richland, Mercedes-Benz in Kennewick and Toyota in Walla Walla.
McCurley has been improving the Toyota store since it was purchased in February 2014, said Mason McCurley.
The dealerships feature a team of managers committed to making the car-buying experience better for customers, Mason McCurley said. Employees also enjoy working there, which was evidenced by McCurley’s appearance in the 2012 list of 100 U.S. and Canadian dealerships in the Automotive News trade publication’s “Best Dealerships to Work For.”
“What was most pleasing to me is it was 100 percent employee-voted on,” Mason McCurley said.
Bill McCurley, the company’s chairman, was named a finalist for Time magazine’s dealer of the year in 2013.
The dealership goes above and beyond for customers, said Mason McCurley. All used cars go through a thorough inspection, allowing them to have a 5-year, 100,000-mile power train warranty.
McCurley has just over 200 employees, and that will expand to closer to 250 once the new Subaru dealership opens.
“It’s important that, even though we’re growing, we remain a family-owned company and don’t get a large corporate-type feel,” he said.