It would be difficult for this reader to pinpoint exactly one "brand" which would typify the three towns making up the Tri-Cities. As compared with my own community, you do have an ample variety of shopping and surely the Columbia Center Mall must be a centerpiece.
The job market in the Tri-Cities appears to be an enviable feature. Not only do you have opportunities in federal employment, but your commercial side would seem healthy as well. Of course I realize your own citizens might take issue with this observation and would be able to provide a better assessment.
You have lots of schools and that's a good thing. So the educational aspect of the Tri-Cities seems robust enough.
Whether coming into or leaving the Tri-Cities I am stunned by the hustle and bustle of jammed highways and the bands of multi-laned pavement everywhere. Combined with a sense of spatial landscape, it's easy to note a scarcity of pedestrians and bicycle riders. How would I brand that glaring feature, I wonder.
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Not to be dodging the question, to find one "brand" for the Tri-Cities defies labeling. As with most other communities, there's both good and bad therein; the quality is only as good as the people who live in it, regardless of the location ...
... and the number of Hanford containers that leak.
-- BINK OWEN, Walla Walla