TOM BAKER, Waitsburg
Follow the money is an admonition given to anyone seeking to understand motives and goals of a candidate or a political party.
The estimates in 2012 for political spending in the race for president are in the range of $2 billion plus. Rough estimates indicate that about 75 percent will be spent on television with another projection that 97 percent of the ads will be negative.
Political prognosticators say that nearly 92 percent of the voters have already made up their minds how to cast their ballot. So this tremendous amount of cash will be spent trying to influence 8 percent of the populace.
Doing the math indicates that the cost per vote influenced will be in the range of $200.
Since the television industry has the largest dog in the fight, it would appear to me that it is in their interest to use polls that reflect a real close race so that the viewers will not think the outcome is a fait accompli and start watching Most Wanted or American Idol instead of news channels. This might involve selling less gold coins and aid from lawyers seeking to help with redress of Mesothelioma symptoms.
Presidential price tag: $1 billion plus.