Where's your favorite place to hang out in the Tri-Cities? What's the biggest challenge facing Tri-City residents?
Those are two of the nine questions the Tri-Cities Visitor and Convention Bureau, the Tri-City Development Council and the Tri-City Regional Chamber of Commerce are asking Tri-Citians in an online survey.
The goal is to have 2,000 people complete the survey by Dec. 21.
The results will be used by consultant Roger Brooks to help develop a strategy to better market the Tri-City area. He's the CEO of Roger Brooks International and an expert in tourism, community branding and destination marketing.
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Brooks has been hired by the visitor and convention bureau, TRIDEC and the chamber to create a cohesive identity for the area.
Marketing is a problem in the greater Tri-City area because there are multiple cities, county names, wine growing regions -- all with different names, said Kris Watkins, president and CEO of the visitor and convention bureau.
Lack of identity is the biggest hurdle facing the Tri-City area, agreed Carl Adrian, president and CEO of TRIDEC.
A 13-person steering committee made up of representatives from the three agencies, the other chambers, commercial and corporate communities and the cities will meet with Brooks and have input in the branding process.
Developing a brand is important because it can help give a vision of where a community is going in terms of economic development, said Lori Mattson, president and CEO of the Tri-City Regional Chamber of Commerce.
To take the nine-question survey, go to bit.ly/tri-cities-branding.
-- To submit business news, go to bit.ly/bizformtch.
-- Loretto J. Hulse: 582-1513; email@example.com