Helping Second Harvest Tri-Cities meet the demand for food in the Tri-City area is as easy as clicking "like" on Facebook.
That's part of how ConAgra Foods Lamb Weston will be supporting the nonprofit during its third annual Free Fries Fryday on Friday.
About 42 Tri-City restaurants will give away free servings of Lamb Weston fries on that "Fryday." For each free serving, Lamb Weston will donate 10 cents to Second Harvest Tri-Cities.
And for every new fan on the promotion's Facebook page, Lamb Weston will donate $1 to the nonprofit.
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Each dollar is the equivalent of six pounds of food or four adult meals, said Kathye Kilgore, Second Harvest Tri-Cities director.
She said the demand for food remains high. Second Harvest Tri-Cities is the food bank for 55 Benton and Franklin county food banks.
When those food banks see more families in need, the food banks turn to Second Harvest Tri-Cities for help, she said.
Lisa Bescherer, Lamb Weston senior director of marketing, said that as a food company, they feel it's important to support food banks.
The corporation also donates to Feeding America, an organization Second Harvest Tri-Cities is a part of, and Tri-City employees volunteer and have held food drives for the nonprofit, Kilgore said.
Lamb Weston has its corporate office in Kennewick, a research and development facility in Richland and several plants in the Columbia Basin.
Bescherer said the company employs more than 4,000 people within a 90-mile radius of the Tri-Cities.
Bescherer said Lamb Weston started Free Fries Fryday because they wanted people to associate their name with their product. The company has sponsored the Tri-City Water Follies for five years.
The event helps restaurants who buy Lamb Weston fries draw customers and, starting last year, benefits Second Harvest Tri-Cities.
Last year, Lamb Weston donated more than $6,000 to Second Harvest Tri-Cities, Kilgore said. The promotion ended with 4,276 Facebook fans and more than 24,000 French fry servings given away.
That meant about 35,000 pounds of food for the nonprofit to distribute to area food banks, Bescherer said.
All the participating restaurants will be on the Facebook page, along with a map. Bescherer said each restaurant might have different types of fries.
New this year is a trivia contest each Friday on the Facebook page. Weekly winners receive a coupon for free Alexia fries, sold at grocery stores.
All who enter will be part of a drawing July 29 for a year's worth of free French fries, Bescherer said.
Some of the past trivia facts have been that Marie Antoinette wore potato blossoms in her hair and that during the Gold Rush days, miners traded gold for potatoes, ounce for ounce, because the vitamin C in the potato helped them avoid scurvy.
The goal is for the Facebook page, at www.facebook.com/FreeFriesFryday, to reach 10,000 fans by midnight July 29, Bescherer said.
And that's doable if those who already have joined reach out to their network of friends, Kilgore said. A Facebook user doesn't have to live in the Tri-Cities to become a fan of Free Fries Fryday.
As of early this week, the page had 5,384 fans, already 1,108 more than last year.
"It's the absolute easiest way to provide a dollar's worth of support," Kilgore said.