PASCO -- MyFroYo in Pasco is a new place to chill out, relax and indulge.
It's a self-serve frozen yogurt shop where customers build their own frozen confections, then pay 48 cents an ounce, no matter what combination of yogurt and toppings they choose.
The shop is the brainchild of Crystal and Scott Carroll of Kennewick, who own the building at 4803 Clemente Lane off Burden Boulevard and across from TRAC. They also own the two businesses there, MyFroYo and Bruchi's CheeseSteaks & Subs.
The location is ideal. Gesa Stadium, TRAC and Fairchild Cinemas, plus Road 68 with the thousands who travel up and down it daily, all are within a few blocks. But at only 850 square feet, Crystal Carroll admits the shop is tiny.
"But it's my baby. We spent months getting the decor, the logo, the look just right," she said. "I wanted something with flair, a place where you can think you're in a big city for half a second."
They chose the location because they own the building and wanted to test the market before branching out.
"We're not sure how the Tri-Cities will take to a frozen yogurt shop over one serving ice cream. People can be fickle. They'll either love it or hate it," she said.
But that's not stopping them from going ahead with plans to open two larger shops, somewhere between 1,200 and 1,500 square feet. Their plan is to have them open by spring.
"I want places large enough for birthday parties," she said. "We're already looking at a place in Kennewick and scouting for a location in Richland."
The Carrolls chose frozen yogurt over ice cream for its health aspects. And they choose their supplier, YoCream International out of Portland, for its high-quality products.
"It's not a powder like some frozen yogurt shops use," Crystal Carroll said. "It's a liquid with active and live cultures."
MyFroYo offers seven frozen yogurts daily, including one that has no sugar added, plus a lactose-free sorbet. Flavors change every few days.
They try to keep them all non-fat but not always. The red velvet flavor featured during the showing of The Twilight Saga: Eclipse at Fairchild Cinemas is only low-fat.
"But it's so yummy, and the blood red color so perfect, I couldn't resist," she said.
Once you've chosen your yogurt, the fun begins -- how to choose from more than 40 toppings, including nuts, fresh fruits, brownie bits, candies and cereals like Fruit Loops.
"Little kids always head straight for the candy bins," said store manager Jessica Booth.
Toppings to finish off your creation include a drizzle of honey, hot fudge or caramel.
Don't see a topping you'd like? Ask. One customer recently requested graham cracker crumbs and now a box awaits in the kitchen area.
Then it's time to head for the scale to weigh your cool confection and enjoy.
MyFroYo is open from 10:30 a.m. to about 10 p.m. Sunday-Thursday; 10:30 a.m. to about 11 p.m. Friday and Saturday.
"We're not really strict about closing times," Crystal Carroll said. "People are welcome to come in and serve themselves as we're cleaning and mopping. But when the machines are turned off for the day, that's it. We lock the door."
Go to www.facebook.com and search for MyFroYo, or call 509-547-3300.
-- Loretto J. Hulse: 509-582-1513; email@example.com