At long last, I’m right!
And there’s research to prove it — besides mine.
Here’s the finding: “Men shop quickly. Women like to search.”
Now, any woman who is married or has a boyfriend could have proclaimed this data and saved Brunel University in West London the money it took for the study. Men don’t like to window-shop. Women do.
I observed this phenomenon several weeks ago when racing through the boutiques and department stores at our shopping mall. Women jockeyed for positions as we scanned the racks, sniffed the latest fragrances and calculated prices. From one end of the decorated center to the other we ran like Santa’s elves.
That’s when I noticed the men. They were missing from the melee.
I came upon them seated in a variety of “waiting” areas where soft sofas, newspapers and even a vibrating recliner welcomed them.
They were relaxed, chatting or reading. From what I could see, they hadn’t heard that Santa is coming to town — and it’s somebody’s job besides Rudolph to make sure he gets here.
So while the women peruse and pout at prices for days — even weeks — the guys know their time will come, most likely on Christmas Eve.
According to the article I read in the Herald, with quotes from the study, men are the hunters. They see shopping as a mission; to chase down the targeted item quickly and take it home. It’s exciting and even makes their heart beat faster. Women, on the other hand, like their role as gatherers and take their time to find the best deal.
Today, I asked my husband, Bill, if he’d like to go into town with me.
“You mean,” he asked as he glanced up from his novel, “you’re not done shopping yet? You’ve been to the mall 15 times!”
“I know, but there’s a huge sale,” I explained as I snipped the latest coupon from the newspaper. “It’s the best one yet.”
“No thanks,” he sighed as he returned to his reading. “I’d rather stay home.”
That’s right. The thrill of Christmas Eve shopping is still a few days away.