Prosser’s 14 Hands was recently named a Hot Brand by Impact Magazine for the fifth consecutive year, recognizing the wine brand’s rapid growth.
It’s the only Washington wine to make the 2013 list, with all of the 25 other U.S. brands that earned the honor from California.
Earning Hot Brand status requires having double-digit growth in each of the past three years, being an established brand with at least 15 percent growth, or being a top-10 volume leaders with at least 5 percent growth in 2013 and at least 15 percent growth since 2010. The minimum volume for wine to be eligible is 250,000 cases.
14 Hands, Washington’s third largest wine brand, sold 1.4 million cases last year, with even more cases anticipated this year.
14 Hands and other Hot Brands were mentioned in the March 1 & 15 issue of Impact magazine. They also will be in the April issue of Market Watch.
Ste. Michelle Wine Estates recently opened 14 Hands Winery in an extensively remodeled Prosser winery that was once home to the Snoqualmie brand. A grand opening celebration was held earlier this month.
The name 14 Hands comes from the short wild mustangs — only 14 hands tall — that used to roam the Horse Heaven Hills. The grapes for “The Reserve” wines are all from the Horse Heaven Hills, but 14 Hands’ other wines do include grapes from other Washington state growing areas.
In less than a decade after it was introduced in restaurants, 14 Hands is available nationally and exported to 24 countries. It’s the top selling wine in Seattle and Portland since mid-2011, according to AC Nielsen.