Viera’s Bakery is well-known in the Mid-Columbia for its oversized doughnuts and Mexican pastries — and people come from around the region to visit the two Pasco locations.
Store manager Eulogio Zarate said customers often comment on the size of their doughnuts, but people also associate Viera’s with great breads.
So, they’re making things bigger and better, while keeping prices reasonable.
Their selection is boundless.
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“People know when they come here, they will find what they’re looking for. And if we don’t have it, we’ll make it,” Zarate said.
The most unusual order he remembers is the time someone asked for a 10-inch doughnut.
Customers like the atmosphere at the Mexican-style bread shop, called a panaderia. You grab a pair of tongs and a serving tray as you walk in and load it up with whatever looks good.
Viera’s first opened its Fourth Avenue shop, next to the Pasco Farmers Market, about 10 years ago.
In recent years, they were asked about opening a second outlet near Road 68. Zarate said it’s unusual to have two shops in the same city, but the Road 68 store is convenient for people in west Pasco and Richland. It’s been a great opportunity, he said.
“It’s all about the customers and what they want,” Zarate said. “We appreciate everyone who comes through the door.”