Letter: Yoke's communicating with patrons to build relationships

December 4, 2013 

I'd like to take a moment to recognize Yoke's Fresh Markets, specifically the store on Keene Road in Richland.

If you've recently shopped there, you may have noticed that at the checkout counter, the electronic card processors have been taped over with a message stating that Yoke's is unable to process these transactions because of a cyber attack. What is commendable is that Yoke's has set up a table at the front door with one of their employees to explain the situation and try to answer any questions as shoppers arrive at the store.

This behavior is a welcome surprise. As an information technology professional, I have watched companies with far more resources try to sweep these kinds of problems under the rug and then only respond later with cryptic form letters with offers of free credit checks.

Yoke's is a business that recognizes the value of the customer relationship. I commend them for their honesty and forthrightness. I know I'll be shopping there in the future.


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