A Sept. 25 headline caught my eye: "Hoteliers aim to raise advertising assessment." A 50-cents-per-room increase would allow the Tri-City Visitors & Convention Bureau to hire two new employees to focus on sports marketing and wine tourism.
Marketing should be about what is unique to the Tri-Cities not what is available throughout the United States: wineries and sports. We have a huge tourist destination: the Manhattan Project -- Hanford Engineering Works! Where is the marketing person for this tourist attraction?
We have our theme in Richland: B Reactor and the Hanford Manhattan Project, which in case you don't know, made the plutonium for the Fat Man bomb that ended WWII on Aug. 9, 1945.
Until the Tri-Cities wises up and gets proud of the Manhattan Project and spreads around the Northwest our pride in this huge engineering accomplishment that happened 70 years ago, this place will be for many a scary place to visit, where the tumbleweeds still are considered radioactive. Face it Tri-Cities, you have only become what you are because of Hanford.
Furthermore, this legacy is about to become part of the Manhattan Project National Historic Park. Tourism officials would be well advised to include a strategy for maximizing the value of that development. The payoff may well exceed that of sports marketing and wine tourism.
JOAN S. SHERWOOD, Richland