Fast Focus: 'What do you think of KGH's name change?' Marketing scheme

October 20, 2013 

I was surprised to see the Oct. 9 Tri-City Herald headline announcing that Kennewick General Hospital was no longer considered an appropriate name for our hospital system. Instead, the hospital's name will be changed to Trios.

By way of explanation, the CEO and board of commissioners pointed out that KGH is no longer a small community hospital but, rather, a complex community-based system of care. That's good news, but what is troubling is the new name doesn't reflect that change. Trios means nothing to most people. A tagline, such as Regional Medical Center might help. But Trios simply sounds like a name some branding firm came up with to earn their money.

Public acceptance would have been much greater had the hospital reached out to the community for input. This could have been done in a number of ways, such as a school contest for students to submit names that reflected the KGH of today. Not only would we have come up with a better name, but the hospital would have engendered community buy-in and good will.

As a "community" health system, perhaps it's time to extend some board of commissioners seats to the rest of "community" too!

-- JEREMY HALE, Kennewick

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