The main truck Scott Mathews uses for his business has the operation's name -- Gutter Kings -- emblazoned in big letters on the back.
And on either side of those words are two large pink ribbons over the phrase, "Breast cancer awareness -- do your part!"
That rolling exhortation, added to the truck just in time for Breast Cancer Awareness Month in October, is one of the ways Mathews, 48, of Kennewick, is doing his part to raise awareness and money for breast cancer patients this fall.
The co-owner of Gutter Kings said the business will give a percentage of profits in October and November to the Tri-Cities Cancer Center Foundation. He also is recruiting other businesses to make contributions and coordinating a fundraiser for the foundation on Oct. 5.
The fundraiser will include live music, activities and drawings.
For Mathews, the cause of cancer awareness and support is personal. He has an aunt who has battled breast cancer, he said. And his father-in-law died from esophageal cancer last year.
"I realized cancer messes a lot of things up, not only the individual who encounters cancer but the family," Mathews said. "When the doctor tells you have one month to live, and it's not even you, it's your father in law -- it's something that stays in your heart for the rest of your life."
Mathews was looking to do something, to make a difference. And as Breast Cancer Awareness month approached, things seemed to fall into place, he said. The fundraiser Oct. 5 is in the parking lot of Ranch & Home in Kennewick.
Musicians Nick Berg and Zac Grooms are set to perform, Mathews said. Food and face-painting and other activities for kids also are planned.
Elizabeth McLaughlin, director of the cancer center foundation, said her organization is excited to partner with Mathews.
"He has obvious passion for supporting cancer patients and making people aware of breast cancer," she said.
The money raised will help provide screenings and free mammograms in the community, McLaughlin said. She noted the foundation has seen an increase this year in the number of women who need help covering mammogram costs.
The fundraiser will run from 11 a.m. to 5 p.m. Ranch & Home is at 845 N. Columbia Center Blvd.
-- Sara Schilling: 582-1529; firstname.lastname@example.org; Twitter: @saraTCHerald