Toyota brings back '100 Cars for Good' campaign

Tri-City HeraldJuly 15, 2013 

Toyota is bringing back its philanthropic program that awards one new vehicle each to 100 organizations.

The "100 Cars for Good" nationwide campaign kicks into gear July 22, with online applications accepted from registered nonprofits.

Entries explaining how a new vehicle would support the group's work will be accepted through Aug. 5, or once 2,500 applications are received, whichever comes first.

Entrants are encouraged to post photos highlighting their work.

"We know there are many local groups that do tremendous things for our community and could benefit from a new set of wheels," said Carmen Marquart, marketing director for Toyota of Tri-Cities in Kennewick. "We want to make sure each are aware of this great opportunity from Toyota."

The 250 finalists will be announced Aug. 19. Then the public will begin voting on the winners on Toyota's Facebook page starting Oct. 1.

Toyota will give away two cars per day for 50 days. The winners can choose a Highlander, Prius, Sienna, Sienna Mobility or Tundra, which comes with a six-year, 100,000-mile powertrain warranty from Toyota Financial Services.

Three runners-up every day will earn a grant of $1,000 to recognize their efforts.

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