Hanford Reach campaign recalls Rosie with 'We Can Do It' theme

By Sara Schilling, Tri-City HeraldMay 10, 2013 

RICHLAND -- Hanford Reach Interpretive Center leaders are taking inspiration from one of the most recognized figures of World War II -- Rosie the Riveter -- for their new fundraising campaign.

The theme is, "We Can Do It."

"For us, it's borrowing from a time when people came together for a common purpose," said Lisa Toomey, the Reach center's chief executive officer. "We believe that a common purpose is to build, operate and sustain the Reach to tell those stories of who we are, where we've been, where we're going."

The first building on the Reach campus at the west end of Columbia Park is set to open next year. Money already is in place for site work and construction. The campaign will help with additional exhibits, programming and other costs "to ensure what's on the inside (of the center) truly reflects the incredible tapestry of the Columbia Basin," Toomey said.

The Reach is selling "citizen investment bonds" -- ranging from $50 to $50,000 -- as part of the campaign, and 10 percent of each bond sold will go to a scholarship fund for women and veterans.

The Reach also is launching a membership program for individuals and businesses, with multiple annual packages. They range from a $35 membership for students and seniors, with unlimited free admission for one adult and a 10 percent discount in the Reach store, to a $25,000 "corporate philanthropist" package with numerous perks, including 100 free admissions and discounts on employee memberships, guided tours and merchandise. Several of the packages -- including the "corporate philanthropist" -- come with free or discounted admission to hundreds of other centers and museums.

Battelle recently became the first "corporate philanthropist" member, Toomey said.

This summer, from June 1 through July 31, the Reach plans to run a special deal on its annual $5,000 legacy membership -- people who purchase the package will be members for life.

The package includes unlimited free admission for one couple, two free guests per visit, several memberships at different levels to give away to others, discounts on guided tours, special events and items at the Reach store, and admission deals at a wide network of other centers and museums.

Toomey noted that people who are members of the CREHST museum this year automatically will be members of the Reach center through 2014.

Although the building hasn't yet opened, Reach officials already have set up a tour program that explores its themes. The guided tours -- with meals and transportation included -- are on topics from the ice age floods to local birds and flowers.

Details are online at www.visitthereach.org.

Donations to the Reach can be made through the website. To purchase a membership, call 943-4100. Memberships will be available for purchase online starting May 19.

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