WSU seeks to license for new apple cultivar

BY THE TRI-CITY HERALDMarch 12, 2013 

Washington State University has released a new apple cultivar, called WA 38, a large, dark red apple with a firm, crisp and juicy texture that stores well, according to a news release.

The apple has outstanding eating quality, exceptional flavor, ample sweetness and sufficient tartness to impart real character, the release said.

The WSU Research Foundation, the licensing arm of WSU and assigned owner of WA 38, is seeking an exclusive licensee to manage commercialization of the apple. This would include contracting tree propagation to nurseries and others, sublicensing to growers, managing the trademark and collecting royalties.

WSU is not looking for the licensee to be involved in sales and marketing of the fruit produced by the WA 38 trees or assistance in naming the trademark. A trademark is under development, the release said.

The foundation is seeking proposals from individuals, companies, cooperatives and/or companies banding together under a cooperative arrangement.

For more information, go to http://treefruit.wsu.edu/research. Or email Tom Kelly at kellytj@wsu.edu.

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