Baby boomers don’t like to reveal their age. The very thought of getting old drives them to distraction.

They form "The Forever Young” generation that's currently in denial — and there’s a thriving marketplace hoping to keep them in that state of mind.

A media blitz of facial creams that require a bank loan, pricey salon appointments to whisk away “old,” and surgery to tuck, lift and eliminate “fluffy” promise youth.

Why, there are even jeans and swimsuits that downsize to a miracle.

Nowadays, it’s pretty easy to hide your age — most of the time. But every so often something occurs — besides looking into a magnifying makeup mirror — that reminds me to follow-up on long-term health care.

“Hi Mom!” my daughter greeted me early morning on her cell phone as she entered the Starbucks drive-through lane. “What’s on your agenda for today?” the noise of nearby traffic almost drowning her words.

I held my iPhone tight against my ear while my wet hair dripped and a “not getting any younger” face greeted me in the mirror.

“Just a minute,” she yelled from the other end of the line, “I’m ready to order.”

I glanced at my watch. Time was fleeting! Maybe I could multitask while I waited, check my cell phone calendar and email.

I glanced at the bathroom vanity. Where was my iPhone?

I rushed to the bedroom dresser. No iPhone!

In the background, the noise of Tiffany’s latte order and subsequent barista chat accompanied me as I raced to the kitchen.

Frantically, I searched the granite countertop, one-handedly tossing aside dishes and tea towels.

My iPhone wasn’t there!

In desperation, I gave up looking and dashed back down the hall. Halfway to the makeup mirror, I saw “old” face to face.

“Mom!” Tiffany yelled into my ear. “Why are you laughing?”

Between hysterical giggles and guffaws, I told her how I’d been looking everywhere for my phone.

There was a long worried silence.

I guess this baby boomer had just revealed her age.