Every year, my favorite radio station is hijacked by Christmas music -- six weeks before Christmas! It's not that I don't like Christmas, it's just that I'm not ready to give up my classic rock, every year, to start stressing about it.
It's bad enough that stores and every other type of media start "selling" Christmas at the beginning of fall! Now every time I try to turn to the best radio station of its kind in our area, I'm reminded of the money I don't have to buy the presents I need to buy for a holiday that is a long way away! It sure doesn't put me in the holiday spirit!
Why so early? Why not a week before Christmas when snow is falling and the real meaning of Christmas is felt? Is it always necessary to cater to the consumer? I understand that the Christmas format attracts a new crowd of listeners, but do these stations realize how many loyal listeners they lose for these couple months? One day I'm enjoying great music and the next I'm forced to either listen to Christmas music 24/7 or switch stations two months out of the year. So frustrating!
-- Kristy Rose, Benton City
